Kieran Brophy

Kieran Brophy

Assistant Director, Play Australia

Kieran Brophy is the Assistant Director at Play Australia and loves helping people rediscover the value and power of play.

His role involves driving strategy to grow play in Australia and he is the project lead for 1000 Play Streets.

He has spent most of his career in the health promotion and sport industries, gaining a mix of experiences with VicHealth, Sport Australia and within state government, highlights include;

  • Leading the VicHealth Innovation Challenge: Physical Activity to help industry take ideas from concepts to sustainable market approaches, subsequently improving the physical activity levels of 40,000 Victorians; and,
  • Redeveloping the Victorian Government's 'Go for your life' community education program to extend delivery into 500 education settings and engage over 100,000 people in the initiative.

He is also a children's book author and illustrator, who holds a bachelor's degree in Media & Communications, as well as diplomas in Health Promotion and Project Management.

He lives in Melbourne and his favourite past time is playing up at home with his three kids.


1000 PlayStreets

The 1000 Play Streets Project is a project aiming to promote and enable Local Government Associations (LGAs) to empower communities nationally to take back their streets, resulting in more children and families outside playing with neighbours.

Play Australia has been funded to deliver this program across Australia in partnership with CoDesign, Nature Play Solutions, 7 Senses Foundation and LGA's.

The goals of the project are:

  • to increase numbers of 'less active' children and families playing outside in their neighbourhood streets (1000 Australians - particularly less actives);
  • to increase the number of regular play streets (18 streets activated x 3 sessions each = 54 sessions total);
  • to increase the number of LGAs and Community Groups delivering play streets (6 x LGAs/ Community Groups involved);
  • to effectively support LGAs and community groups to navigate process (red tape/ constraints) and improve resources to enable more families to participate in play streets;
  • to support LGAs and community groups to successfully market play streets to their communities;
  • to create a new national alliance of place-makers who care about play (CoDesign in Melbourne, Nature Play Solutions in Perth and 7 Senses in Brisbane and pilot LGAs in VIC, WA & QLD);
  • to co-develop a national approach to sustainable play streets;
  • to increase the profile of play; and,
  • to package guidelines/learnings and roll-out nationally alongside partners

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What our Delegates are Saying

"I'm going to seek new ideas and learn from experience of other projects to constantly improve the way we manage our parks and open space . I'm looking forward to learning more around Parks & Open Space, Healthy Active Play and Trees and Gardens"

Jacqui, Manager City Reserves, City of Albany (WA)

"I love to listen, learn, share and spend time with likeminded and inspirational colleagues who are transforming the world park by park, facility by facility, program by program. I am looking forward to seeing Kia Dowell and Katie Sarah. I love being inspired and challenged to make a difference and grow as a leader and contributor to our industry".

Carly, Team Leader Recreation Planning, City of Casey (VIC)

"It is important to keep abreast of latest industry trends, best practice case studies and the valuable networking opportunities. I am looking forward to hearing from Jack Kardys regarding the evolving role of parks - driving health, happiness and economic prosperity".

Matt, Manager Active Communities, City of Holdfast Bay

"I can't wait to meet new people and catch up with old friends at PLA2019. I haven't been to Perth for many years and I'm looking forward to seeing the beautiful parks"

Neil, Parks Planner, Parks Victoria

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