Managing Director, a_space
Dean Joel is the Managing Director of a_space, a leader in the design and development of outdoor fitness and play spaces. Dean is a passionate advocate for community wellness. He has been instrumental in the evolution of the outdoor gym category in Australia having overseen more than 300 projects. Dean worked closely with Parks and Leisure Australia (Vic/Tas) in the development of Guidelines for planning, installing and activating outdoor fitness equipment and presents regularly on the topic of innovation in open space.
Engaging the Forgotten Demographic in Active Play
Children have playgrounds, adults have outdoor gyms, but outside of organised sport there is little on offer in open space to promote physical activity for teens and youth. A new category is emerging in the form of innovative open space obstacle courses. This category provides an exciting opportunity to engage this forgotten demographic in constructive physical activity through combining innovative outdoor equipment that is challenging and fun with a social element leveraging digital media. This could well be the biggest innovation in park equipment since the introduction of outdoor gyms.